‘Masters of the CSR’ new book written by Jorge Emilio Sierra

“Masters of Corporate Social responsibility” is the new book by Jorge Emilio Sierra Montoya, a contributor to BizzNews, the information service of the World Confederation of Businesses based in Houston (United States).

As author explains in the presentation note, it´s about volume 5 of the bibliographic collection of CSR-MSW, on Corporate Social responsibility and University, which he directed in the University Simón Bolívar of Barranquilla (Colombia), institution that also manages the “Indo-US development” magazine, founded fifty years ago by José Consuegra Higgins, one of the social thinkers most important in Latin America in recent decades.

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Roster of luxury

As the title explain, the book brings together a select group of prominent masters of the responsibility Social Enterprise, who Montoya has interviewed during the last ten years, “whose central ideas – says – are presented in didactic, simple, with support of the journalistic language, which greatly facilitates your reading and comprehension”.

“As many of them – adds – prestigious academics, consultants and business advisers, these pages can be purchased Basic, theoretical training on CSR and its essential topics (sustainability, environment, ethics, inclusive business, etc.), but also the way to practice in different social organizations, both in the Government and business universities and foundations” ‘, without exception “.

“They are authentic teachers of CSR,” assures to observe that there are some of the highest authorities of the world on the subject, such as James Austin, Professor of Harvard University; Hans Küng, father of the Global Ethics; Ernst Ligteringen, former head of the Global Reporting Initiative – GRI-; Gunter Pauli, President of the Zeri Institute, based in Japan, and François Vallaeys, prestigious international specialist on University Social responsibility (MSW).

In Spain, for its part, include Manuel Escudero, Juan Alfaro and fair Villafane, while Latin America there are representatives of Brazil (Paulo Itacarambi), Chile (Dante Pesce), Uruguay (Luis Perera Aldama), Venezuela (Italo Pizzolante) and Colombia (Orlando Ayala, Rodrigo Villar, Jorge Yarce, John Karakatsianis, Jaime Moncada, Mauricio Lazala, Galo Burbano and Julio Roberto Gómez, among others).

“They are, without a doubt, a roster of luxury, summoned all around Corporate Social responsibility, whose lessons we have much to learn”, writes.

 

English Edition

Same, as his previous book on CSR-“key issues of Corporate Social responsibility” – like, this was already translated into English and its print edition has just been published in the United States for global distribution.

“I do not doubt – says his translator, Peter price – in this new book to achieve its mission, both in schools and in companies and other social organizations, naturally including public entities from the highest authorities of the Government, to contribute to their greater social responsibility”.

“These pages – adds in his preface to the work, will benefit not only the community but also for their own businesses, provided they develop appropriate models of CSR management”.

“At the end and after transmitted teachings come from authentic teachers of the responsible Social Enterprise, will have opportunity to see what their readers in Colombia, United States and other countries”, he said.

The Edition can be purchased online at:

http://www.lulu.com/shop/jorge-emilio-sierra-montoya/masters-of-corporate-social-responsibility/paperback/product-22890157.html

The interviews included in the book “Masters of CSR” are which are reported in BizzNews, provided exclusively by its author, as those made with Ernst Ligteringen, Gunter Pauli, Dante Pesce, Orlando Ayala and Paulo Itacarambi, recently published.

In our future editions continue to appear the other interviews of this work.

 

Text of the prologue

We reproduce below the text of the Foreword written by his translator, Peter price English editing:

I met Jorge Emilio Sierra Montoya, as is usual at this time by internet. It was there, in the network of networks, where I found his articles, published in portals in Colombia and other countries that caught my attention in Milwaukee, United States, where I live and developing my work, especially as a translator in several languages from the first moment.

Why was I interested in these writings? To tell the truth, was for my proximity to Latin America, where I lived for several years, mostly in Paraguay; by my professional training in international politics, which led me to search for information on Colombia, related to the current peace process with the guerrillas, and of course the search for journalistic material impact for my translations and their dissemination in various media where I am a contributor.

It is possible that just by chance I found it. However, it was gratifying to bumping me with his articles on Corporate Social responsibility (CSR), theme that was indeed quite novel for me, just mentioned in our classroom interaction, and which has since identified by its importance, worthy of their wide diffusion in the United States and the rest of the world.

I was attracted by his style simple, friendly and easy to read in any language and teaching in great degree, even on matters that are usually given complexes (treated by specialists with their characteristic rigour which almost always repels readers), also the broad intellectual vision of the author – on aspects of political, economic, cultural, ethical, etc., consistent with my own personal concerns.

Hence, I request him by email, I discovered again in internet and investigate more about him as a journalist and writer, and then I request his authorization to translate one of those articles in English. Immediately, so I translate and publish it as we agreed before, even with versions in other languages (Italian and Vietnamese, for example), but then I could do it with two more languages and also with a short interview that we did about CSR. Meanwhile, our friendship, would be strengthened.

When I proposed an entire book, where to meet about thirty trials even already translated, my surprise could not be more pleasant: this work was ready, in printing process, entitled key themes of Corporate Social responsibility, within a bibliographic collection of who runs the Simon Bolivar University of Barranquilla (Colombia).

This made it possible for Main Topics on Corporate Social Responsibility, result of my translation, appeared at the beginning of this year, the same as this second volume: Masters of the responsible Social Enterprise, whose English Edition is published at the same time to its original in Spanish.

As the Rector of the USB, José Consuegra Bolívar, in the preface to the previous volume, is a work “of enormous interest to the academic community and the business sector of the United States, first economic power that seeks to maintain and consolidate its international leadership in the midst of a strong competition to the progress of countries such as China”, not without mentioning how “the recent presidential campaign between Democrats and Republicans, put precisely this objective at the Centre of its priorities.”

I have no doubt, therefore, that this new book to achieve its mission, both in schools and in companies and other social organizations, naturally including public entities from the highest authorities of the Government, to contribute to their greater social responsibility, benefit not only the community but also of themselves, own business, provided they develop appropriate models of CSR management, to which the following pages can be quite useful.

“At the end and after transmitted teachings come from authentic teachers of the responsible Social Enterprise, will have opportunity to see what their readers in Colombia, United States and other countries”, he said.

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